June 24. 2013In the beginning of June I was working together with the advertising company World Perfect and NorthSide Festival about creating a sustainable profile for NorthSide Festival 2013. We created the campaign 'Lead the Way' trying to encourage people to be responsible with trash at the festival. We used five of my pictures for this campaign and they were literally everywhere on NorthSide Festival - even on the big monitors next to the two big stages.
Here are some of the campaign i shot at NorthSide Festival.