FREDERIKSGADE42 | mad & vin.

I have been working with Christian Bøjlund, the owner of FREDERIKSGADE42 since 2013.

STARTET FROM THE BOTTOM

We met in the Kitchen at St. Pauls Apothek. Christian Bøjlund as headchef and owner with me working behind him as the dishwasher. I was studying digital design and doing all kinds of wierd-ass-digital-art. One year later Christian asked me to help him with the digital, communicative and graphic challenges starting his new restaurant; FREDERIKSGADE42 | mad & vin.

Whilst Christian prepared the restaurant, I sat in the corner with my laptop creating the website for the launch in January 2015. I did this while doing my bachelor in Digital Design on Aarhus University.

 

WEBSITE & VISUAL IDENTITY

I help Christian bring his digital and creative ideas to life. Together with photographer Steven Biccard, we created this photo, which quickly became the visual identity of FREDERIKSGADE42. It visualises the experience of eating there, simple as that.

The website is constantly functioning as a prototype. We have not been afraid of trying out new functions or designs - and it has been a great succes so far.

 

MANAGING SOCIAL MEDIAS AND COMMUNICATION

I gave myself the working title of 'Digital Janitor', cleaning the website, setting up emails, setting up menu cards, and so on. This also included managing the social medias as facebook and instagram. I believe in sympathetic and empathic communication with high quality content. That's how I have been managing the social medias so far. I see myself as a dealer between what the restaurant wants to tell the customer and what the customer really wants to hear.

 

DOCUMENTING PROJECTS

Christian is doing a lot of projects through the restaurant. That's why we agreed to make a site dedicated to documenting all of the initiatives and projects involving FREDERIKSGADE42.

 

CREATING PRINTS

When Christian wants some prints, i set then up and order them.